With music and entertainment being at the core of the hard rock brand, the front-facing elevation of the guitar serves as both a screen and a stage for daily musical performances. the project was managed, directed, engineered, and installed by boston-based custom fabricator DCL (design communications ltd). meanwhile, powered by a single RealMotion 4 karat gold series server, the entire façade has been transformed by float4 into a digital sculpture - capable of presenting a multitude of visual effects and presentations that utilize 2.3 million LED lights, video mapping and lasers. the volume covers 34-storys and provides an extensive program including hotel accommodation, restaurants and a series of lush outdoor pools. With its eye-catching shape, the new hard rock hotel & casino has been designed by klai juba wald to stand as a landmark for the area of south florida. the new intervention combines luxury accommodation with a digital light display.
designed by klai juba wald architecture + interiors, the ‘seminole hard rock hotel & casino’ is part of a wider development estimated at $1.5 billion. Rising 400 feet (122 meters) above the ground and covered in a façade of neon lights, the world’s first guitar-shaped hotel has its grand debut in hollywood, florida.
